Advance revenue and increased sales
Selling packages means receiving money upfront, improving business liquidity and ensuring the customer will return multiple times.
Selling a 10-session package not only guarantees those 10 attendances, but usually involves a discount or added value for the customer (pay €100 and receive €150 worth of sessions).
This incentivizes the customer to buy and also to use all their sessions, generating recurring traffic to your business. It's common practice to offer more value in the package than the price paid, which significantly increases conversions.
Loyalty and higher usage frequency
When a customer purchases a package, they tend to commit more to attending or using the service regularly, because they've already paid.
Package renewal is key: it will not only bring more sales, but allows retaining existing customers long-term.
Many customers buy a package after a positive initial experience and trusting the service quality. The package serves to strengthen the relationship: the customer pre-purchases because they trust, and the business ensures that permanence. It's a win-win situation.
Convenience and management agility
Using packages simplifies life for everyone. For the customer, it's convenient not having to pay each time or carry cash.
Good software automates manual tasks: deducting sessions each time the customer attends, keeping up-to-date control effortlessly.
For the business, automating the tracking of consumed sessions avoids keeping manual accounts or paper coupon books. This saves staff significant time and reduces errors or oversights in tracking services used.
Marketing and acquisition tool
Packages can also be used as a marketing strategy to attract new customers or reward loyalty.
Offer a trial package (a small session pack at a reduced price) to attract new 'deal-hunting' customers.
You can create special packages to reward loyalty (e.g., a VIP package with preferential conditions). Gift packages are also very popular: a customer can buy a package to gift to someone else, thus bringing a new customer to the business.
Conclusion
Implementing a professional package system makes a difference. With Reserving, this module comes integrated and ready to use, saving the business from having to create spreadsheets or stamp physical cards.
