Teaching surf lessons isn't just about teaching people to stand on a board. For an independent instructor, it also involves answering messages, organizing schedules, confirming bookings, managing payments, and getting students to come back after their first lesson.
That was the challenge for a surf instructor from El Palmar, on the coast of Cádiz, who was looking for a simple way to sell class passes and maintain a longer-lasting relationship with his students.
The problem: too many single classes and little foresight
A large part of his students booked a single class to try it out. Some wanted to continue, but they had to write to him again to check schedules, agree on a date, and make another payment.
This process generated several problems:
- A lot of time spent answering messages.
- Difficulty in predicting how many classes he would have each week.
- Interested students who didn't always end up booking again.
- Lack of a simple system to track classes used and pending.
The instructor needed more than just a schedule. He wanted to offer passes that would facilitate learning continuity and, at the same time, allow him to secure a minimum number of classes sold in advance.
The solution: class passes available from an app
With Reserving he created his own organization and configured different surf class passes.
Instead of paying for each session separately, his students could purchase a pass and use their credits to book classes directly from the app.
The process was simple:
- The student purchased a multi-class pass.
- Credits were automatically added to their account.
- They could check available schedules.
- They booked the class that suited them best.
- Reserving automatically deducted the used credit.
The instructor could check from the same app which students had active passes, how many classes they had used, and how many they had left.
More affordable classes for the student and more guaranteed sales for the instructor
The passes allowed creating a beneficial proposal for both parties.
The student got a more economical price per class by committing to several sessions. This made it easier for them to continue learning, improve their technique, and stay motivated after the first experience.
For the instructor, each pass represented several classes sold in advance. Although he offered a small discount on the price of an individual class, he gained greater income predictability and increased the chances of turning an occasional student into a regular customer.
Instead of relying solely on new bookings each week, he could count on a base of students who had already decided to continue.
Fewer messages and a more professional experience
Before using Reserving, much of the organization was done through individual conversations. Every schedule change, booking, or cancellation required new messages.
With the online booking system, students could manage their classes from their mobile without having to wait for a response.
The instructor previously set:
- Available days and times.
- Maximum number of students per class.
- The passes he wanted to offer.
- The number of credits included in each pass.
- Booking and cancellation conditions.
This way he could spend less time on administrative tasks and more time preparing classes and accompanying his students in the water.
A tool to build loyalty among surf students
The main change wasn't just digitalizing bookings. It was transforming a one-off class into a longer-term relationship.
The passes gave students a reason to come back and helped them maintain a training frequency. At the same time, the instructor could offer a more organized, convenient, and professional experience.
With Reserving he managed to bring together in one place the sale of passes, bookings, student credits, and class management.
Do you teach surf lessons or manage a school?
With Reserving you can create a booking system for your classes, sell credit passes, and allow your students to book from their mobile.
Offer a more attractive price to those who buy multiple sessions, secure classes in advance, and turn occasional students into recurring customers.