Advance Revenue and Increased Sales
Selling packages means receiving money in advance, improving business liquidity and ensuring the client will return several times.
Selling a 10-session package not only guarantees those 10 attendances, but usually implies a discount or added value for the client (pay €100 and receive €150 worth of sessions).
This incentivizes the client to buy and also to use all their sessions, generating recurring traffic for your business. It is common practice to offer more value in the package than the price paid, which significantly increases conversions.
Loyalty and Higher Usage Frequency
When a client purchases a package, they tend to commit more to attending or using the service regularly, because they have already paid.
Package renewal is key: it will not only bring more sales, but also helps retain existing customers long-term.
Many clients buy a package after a positive initial experience and trusting the quality of the service. The package serves to strengthen the relationship: the client pre-purchases because they trust, and the business ensures that permanence. It's a win-win situation.
Convenience and Management Agility
Using packages simplifies life for everyone. For the client, it's convenient not having to pay each time or carry cash.
Good software automates manual tasks: deducting sessions each time the client attends, keeping up-to-date control effortlessly.
For the business, automating the tracking of consumed sessions avoids keeping manual accounts or paper vouchers. This saves staff a lot of time and reduces errors or oversights in tracking the services used.
Marketing and Acquisition Tool
Packages can also be used as a marketing strategy to attract new customers or reward loyalty.
Offer a trial package (a small session pack at a reduced price) to attract new 'deal-seeking' customers.
You can create special packages to reward loyalty (e.g., a VIP package with preferential conditions). Gift packages are also very popular: a client can buy a package to give to someone else, thus bringing a new customer to the business.
Conclusion
Implementing a professional package system makes a difference. With Reserving, this module comes integrated and ready to use, saving the business from having to create spreadsheets or stamp physical cards.
